CELEBRATING INCLUSIVITY: INTERNATIONAL WOMEN’S DAY

We launched an International Women’s Day (IWD) campaign, on March 8th, dedicated to celebrating the contributions of women in esports and beyond. We also wanted to foster inclusivity, empower our fans and ensure that everyone feels respected, regardless of their background.

Originally planned for our Chinese socials by myself (Pupi, Fan Engagement Coordinator) and Cate (Chinese Social Media Manager), we later recognized the potential for a global impact. With the support of the wider team at OG, we expanded the campaign to our other socials, aiming to reach a wider audience.

We used the #EmpowerSunflower hashtag on our socials to invite women whose work inspires us to join the campaign, encouraging people worldwide to nominate and celebrate the women who have made a profound impact on their lives.

The response to the campaign has been overwhelmingly positive and exceeded our expectations. We had participants from all around the globe, representing not only the esports and gaming community but also beyond.

This was our first IWD campaign at OG, and it’s just the beginning. The overwhelming support from our organization and participants has fueled my determination to foster a more inclusive industry. Leading this campaign reignited my passion and boosted my confidence, reaffirming the importance of using my voice to stand up for what I believe in.

I would like to deeply thank everyone who joined our campaign, as well as the team at OG for their support.

– Pupi @ OG Esports

Be sure to follow our Twitter page and join our Discord community to stay connected and be part of future initiatives.