OG becomes the first esports club in the world to use the blockchain to better interact with its fans.
OG today announced a long-term strategic partnership with the blockchain mobile app Socios.com, which is powered by $CHZ. The two companies will work together to make the best use of this technology to optimize and develop the engagement of OG fans.
The Dota 2 World Champions are the first esports club to join Socios.com, and together they will develop OG Fan Tokens for their 850,000-strong fanbase around the world. They join international football clubs such as Juventus, Paris Saint-Germain and West-Ham United.
OG Fan Tokens will allow the team to involve its fans in the life of the club, including voting on polls on the app. Token-holders will receive exclusive rewards, experiences as well as content.
Johan “n0tail” Sundstein, CEO of OG said: “Socios.com is an exciting and innovative way for us to offer our fans new experiences, a means to engage with the team they love, and a part to play in the decision-making process of the club. We are proud to be the first esports partner of Socios.com in shaping the future of entertainment, alongside big sports names such as Juventus, West Ham United and Paris Saint-Germain.“
Alexandre Dreyfus, CEO & Founder of Socios.com said: “I’m delighted to welcome OG – our first esports team to the Socios.com platform. Esports has experienced phenomenal growth over recent years, and with an impressive fan base, this growth is set to continue. We’re building a strong ecosystem of top-tier clubs from many different sports verticals and we’re very excited to have OG, the Dota 2 World Champions, to drive that evolution of esports fan engagement. Including esports as a Fan Token vertical in the app, means we can educate a huge audience of mainstream consumers to the benefits of blockchain and cryptocurrencies.”
In total symbiosis with the DNA of the club, OG: is looking forward to its partnership with Socios.com, which will allow it to innovate and strengthen its relationship with its fans.
For Further Information:
Xavier Oswald, Co-owner & Chief Revenue Officer